Katie Mackay is a fashon blogger on a mission - every day this year, she has been wearing a different outfit. The blog's principle is simple; Joe writes the words. Katie wears the clothes... and the aim is a different outfit every single day! That's one hell of a challenge!
Over the past few months, the blog has grown into something of a phenomenon, featured in numerous magazines, including the Guardian Weekend magazine (where I discovered them) and Marie Claire South Africa.
So, with the end of the project in sight, how does she feel about the whole crazy thing?
Katie kindly took five minutes out of her manic fashion-and-work schedule to speak to me about it...

1. Where did the original idea for What Katie Wore come from?
It was all Joe's idea. I think it was the combination of me moaning to him
that he had never written me a love letter, and the increasing frequency of style bloggers and trend scouts stopping me in the street to ask to take my photo that made him think that perhaps he could create a blog that solved both of those!
2. Have you found it difficult to wear a different outfit everyday?
You know what, it's not been as tough as I thought it might be. I think it's become a habit now - even when I'm knackered or hungover I think I my mind works on auto-pilot thinking about new outfit possibilities when I open my wardrobe each morning.
3. You were ill a couple of weeks back - it can't have been easy to smile for the camera and dress interestingly then...?
Oh it was terrible - Joe came home each evening from work and added accessories to my pyjamas or tracksuit bottoms to try to make me look a little more interesting. But I was so sick that I think I look like a very sad wee girl in all the photos! And the only reason there's one with me wearing sunglasses is because I was crying because I felt so dreadful.
I guess it shows our commitment to the blog that we kept going through swine flu!
4. Have you ever woken up (during this project) and thought "Oh, God, not again"?
Weirdly not - even when I've had a very very late night the night before, it's almost as if wearing something different every day is a good way to detract from my worse-for-wear face!
5. Which outfit of all that you have worn has been your favourite?
Ooh that's a very tough one! I don't think I could possibly choose my favourite. When I look back over the blog, I actually still surprise myself with some of the outfits I've put together - good and bad!
6. Can you imagine the project's end?
No not at all - and it's so close now. I'm not sure what we'll do when it's finished.
7. What are your favourite clothes labels?
At the moment, I'm enjoying some really great things from New Look and
Accessories-wise I really love Tatty Devine, and I've also been lucky enough to have been sent some really fab pieces from people who're making statement pieces that are really playful which is right up my street!
8. If you could only wear one designer for the rest of your life, who would it be?
Oh that's a really, really tough one! I guess I'd have to be torn between Moschino Cheap & Chic, Marc Jacobs and Sonia Rykiel - they all have the kind of playfulness that would ensure everything I wore had enough quirkiness in it to keep me entertained.
But that said, I think I'd probably rather have a rule that I could only wear something from TK Maxx for the rest of my life - I love the bargain hunt and the surprises that throws up!
9. You must have the largest wardrobe on the planet! Where do you like to shop? (And how long have all your clothes been accumulating?!)
Not really - you'd be amazed just how much storage space there is in a fitted double wardrobe! Every inch is crammed with makeshift shelves and storage boxes to ensure I haven't lost any inch of space. And every inch of space underneath our bed is carefully utilised with a selection of under-bed storage boxes.
I need to be really inventive - there are things that I've had in my wardrobe since I was a teenager. I'm definitely a bit of a hoarder!
10. Where can we find out more?
Google whatkatiewore.com - I'm constantly amazed by just how much coverage our wee blog has garnered! It's so wonderful that what started out as just a wee thing between Joe and me has seems to have caught the imagination of so many people.

All images sourced at www.whatkatiewore.com
So, good luck to Katie on the rest of the challenge - we'll be watching and wishing you luck!
LoveLoveLove
- A -





this


She is seriously awesome.
Style on a String ..because style has nothing to do with money.